Color is a fundamental attribute of the FT visual language. Consistent use of the primary palette across the platform strengthens our brand by evoking familiarity and trust.
Secondary colors provide visual hierarchy to differentiate content and are brand identifiers of the FT.
Used sparingly, these colors provide contrast for highlighting and messaging.
These colors are specifically designed for use in B2C products.
Dynamic tinting of the primary palette can be used to produce a broad spectrum of lighter and darker variations for creating scale and depth to your designs.