Color is a fundamental attribute of the FT visual language. Consistent use of the primary palette across the platform strengthens our brand by evoking familiarity and trust.
Secondary colors provide visual hierarchy to differentiate content and are brand identifiers of the FT.
Used sparingly, these colors provide contrast for highlighting and messaging.
These colors are specifically designed for use in B2C products.
Tones (colours with modified saturation and lightness) can be used to produce a broad spectrum of lighter and darker variations of palette colours for creating scale and depth to your designs. To reduce our number of colour combinations not all colours may be toned, but mixes of black/white may be used instead.