Color is a fundamental attribute of the FT visual language. Consistent use of the primary palette across the platform strengthens our brand by evoking familiarity and trust.
Secondary colors provide visual hierarchy to differentiate content and are brand identifiers of the FT.
Used sparingly, these colors provide contrast for highlighting and messaging.
These colors are specifically designed for use in B2C products.
These colours are specifically designed for use in some digital assets, such as the FT logo. For example, brand-ft-pink could be used to prevent a flash of the wrong colours as the logo loads
Tones (colours with modified brightness using the HSB colour space) can be used to produce a broad spectrum of lighter and darker variations of palette colours for creating scale and depth to your designs. To reduce our number of colour combinations not all colours may be toned, but mixes of black/white may be used instead.